GoldFynch is the brainchild of Mazira: a software company based in Iowa City. We are University of Iowa graduates Ross Johnson, Anith Mathai and Amanda Johnson, and we founded Mazira in 2011. At Mazira, we develop custom search engines for both structured and unstructured data. We created GoldFynch to solve a pressing need in the legal world. We were getting multiple requests from lawyers and paralegals for a simple solution for what was essentially e-discovery; although at the time we didn’t know it. A local law firm needed a way to search 1000s of scanned pages. That meant using optical character recognition (OCR) software to convert the scanned text into a form a computer can process, and then making all that text searchable. They were tired of having to go to multiple vendors and so approached us to build a solution. They wanted an easy-to-use piece of software with which their paralegals could just log in, upload data and have everything else be automatic. With a bit of research we realized other firms had the same problem. In fact, it was pretty pandemic, especially in the local market. Software with a simple ‘log in, drag-and-drop, and go’ setup hadn’t yet been developed. The existing players had clunky software that needed installation, training for users, and (more annoying than anything else) an extra long sales process.