Deborah Baron joined Tom Sawyer Software in 2016 as the Vice President of Marketing. Deborah has over 15 years of experience driving market and product strategy and execution, contributing to fast-growing enterprise technology startups and global brands. Before joining Tom Sawyer Software, Deborah was Chief Strategy Officer at Align Matters. Prior to that, she served as Chief Marketing Officer of Nuix, Vice President of Product Marketing at HP Autonomy, and Director of Product Marketing and Business Development at ZANTAZ, acquired by HP Autonomy. Deborah began her career in data modeling moving on to product management and marketing positions for IBM and HP in the United States and Europe.
Deborah is a cofounding member of the Electronic Discovery Reference Model, a standards forum for the fast-moving eDiscovery industry. She has spoken at over 50 industry events, authored papers on AI and discovery, and recently published $10M Dollars in Pennies. The article is an analogy comparing the challenge of extracting immediate value from one billion pennies to getting the same from Big Data, and overcoming it by applying data science principles and teaching them to our children. Deborah's expertise in growing revenue by building brand awareness, entering new markets and leading dynamic marketing teams is essential to Tom Sawyer Software.
Deborah holds a Bachelor of Arts in Economics and minor in Math from Occidental College and an MBA in Strategy and International Marketing from Northwestern University, Kellogg School of Management.